The Challenge:

Create brand awareness and exposure in a highly competitive market of electronic cigarette

Our approach:

Re-branding to emphasis the brands USP and a FAQ facebook app, with top experts, to build brand legitimacy.

Guerrilla activity

We took over to the streets during Passover with actors dressed as Moses held ipad designed as Tablets of Stone. The approached people, blew the shofar, and said

“I came to free you from slavery”.

He gave him a gift, an electronic cigarette and added him to our FB page.

Online Activity

Photo competition – users posted photos of electronic cigarette smokers in public places | USP

Amazing Results:

After 4 months of activity we achieved

11,000 new fans to our facebook page

Tens of thousands of electronic cigarettes sold Strengthening the brand the category leader

Info

Client:

Tags:

Date:

Category:

iSmoke

electronic cigarette

Branding

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