Create brand awareness and exposure in a highly competitive market of electronic cigarette
Re-branding to emphasis the brands USP and a FAQ facebook app, with top experts, to build brand legitimacy.
We took over to the streets during Passover with actors dressed as Moses held ipad designed as Tablets of Stone. The approached people, blew the shofar, and said
“I came to free you from slavery”.
He gave him a gift, an electronic cigarette and added him to our FB page.
Photo competition – users posted photos of electronic cigarette smokers in public places | USP
After 4 months of activity we achieved
11,000 new fans to our facebook page
Tens of thousands of electronic cigarettes sold Strengthening the brand the category leader