The client

Brimag, a leading electrical appliances company, which own an e-commerce website

The Challenge

Black Friday campaign with 3 main goals:

Awareness and sales of Black Friday deals. Maximize traffic and bounce rate. Increase the average page visit and browsing on page.

Our approach:

First stage: “Find the Star” campaign. Online visitors were to find hiding stars within the products to win a prize.

Second stage: Add sales and popups within the website to create awareness about Black Friday deals.

Third stage: Remarketing campaign with bonus sales for online visitors.

Impressive results:

More than half a million website impressions in only 5 days!

The average page visit increased by 40% with over than 65,000 interactions and online purchases.

Info

Client:

Tags:

Category:

Brimag

electrical appliances

e-commerce

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